Salesforce CEO Points To Social As The Future Of Enterprise

The tech blog communitity has been a buzz coming off the recent Web 2.0 Summit.  Here attendees heard from Salesforce CEO, Mark Benioff's and his prediction for the future of enterprise.  His prediction: Facebook was at the center of everything.  You can read the full article here. 

The argument, as Benioff says is "Facebook is eating the web."  With consumers spending more time on Facebook than anywhere else online, it makes sense that the enterprise want to be where the customers are but perhaps there's a another more profound evolutionary explanation.  

Going social gives us the ability to put an entire experience in one place...online! When this happens we are able to promote the good behaviors and move away from the not so good ones creating better efficiencies.  Lets face it; the enterprise is all about better efficiencies.  There is no argument that Facebook is the undisputed king of connecting people online but wide scale netorking is just the beginning.  For the enterprise its all about connecting people for a purpose.  So where as the future of enterprise may or may not be Facebook it will most definately be social.  

We made this bet over a year ago when we sought out to create Avenue Bridge.  We bet that the future of the staffing industry would be social. By putting the entire "staffing" experience online, we bet we'd be able to create a standard for staffing that was the most efficient and satisfying in the industry. 

Thanks Mark for backing us up on this one. 

If you're an employer or staffing agency and woulde like to learn more about how Avenue Bridge can help your business drop us a line.  We'd love to talk to you.